The internet is out best friend and this masterpiece of engineering knows practically everything about most of us. The gatekeepers to this information, which advertisers crave, are mainly Google Inc (NASDAQ:GOOGL) and Facebook Inc (NASDAQ:FB), which decided to tease them even more with the announcement of location-based ads to be allowed on the social network, according to TheStreet.
“Facebook is going to start allowing advertisers to target its users based on their locations. In a blog post the social media network announced its new local awareness ads designed to help local businesses reach more customers,” informed Brittany Umar.
Facebook Inc (NASDAQ:FB) declared that this will allows a better communication between suppliers and consumers. It mentioned that small businesses are expected to benefit enormously through this as each individual will be able to know about them easier. Facebook Inc (NASDAQ:FB) also tried to take into consideration concern related to disclosure of personal information.
“When it comes to privacy, Facebook says advertisers select locations, not individuals and users will only see ads based on their recent location if location services are enabled on their phone. The ads will roll out to US advertisers in the coming weeks,” said Brittany Umar.
With almost 40% year to date growth, Facebook Inc (NASDAQ:FB) could go much above its current $76.6 value as this more efficient way of monetization ads services is going to be rolled out. Moreover, as the citations informs, users should not be worried about personal information being at risk because no advertising company will be able to select to whom the ad goes. They will have to ease their way to reach customers through higher paychecks, which will just show up in Facebook Inc (NASDAQ:FB)’s financial reports as a cumulative amount.
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