Facebook Inc (NASDAQ:FB) may be soon launching a new feature on its website that will allow users with different afflictions to share their experience and build communities with the goal of helping each other get better treatments.
According to a CNBC segment, a Reuters report makes reference to three unnamed sources from Facebook Inc (NASDAQ:FB) that have given information about the company’s intentions to seek opportunities in the healthcare environment in order to increase user engagement, especially among the elderly.
By launching the new feature, Facebook Inc (NASDAQ:FB), however, may face problems linked to privacy issues, as it probably will seek to monetize the service by selling information to advertising, pharmaceutical or insurance companies. It may that way face a backlash from users. Facebook Inc (NASDAQ:FB) has been under a constant criticism regarding the way it is manipulating user data.
“This is a really big concern, especially for Americans, who are worried about how healthcare costs are affecting them and how they’re being discriminated against because of healthcare” said CNBC’s Jill Duffy.
Duffy adds that Facebook Inc (NASDAQ:FB) is going to have to analyze and take into consideration all sorts of privacy problems, as many users may not want to let know other friends that they joined a particular health community, because they want to keep the issue private. Some ideas of how to fix this already exist. Facebook Inc (NASDAQ:FB) may consider launching an application which will supposedly be under a different name.
“I think the people who are older and tend to have more health concerns are probably going to be really interested in this. It could be a huge win. It really could offer a lot of community support. It could allow people to find new information that they wouldn’t otherwise find about diseases that are really afflicting them,” said Duffy.
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