Facebook Inc (FB): It Needs to Show Us Why Sharing Matters

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Few brands cracked the 5% share rate for their Super Bowl videos, which makes Chrysler’s ad even more impressive — it even beat out perennial Super Bowl favorite Anheuser Busch InBev (NYSE:BUD)‘s Budweiser ad on engagement, as the boozy video got more views overall but mustered only an 18% share rate. Ford didn’t even crack Unruly Media’s list of the top 10 most social ads of the Super Bowl.

Marketers and market strategists seem to agree: The story matters. Unruly’s Dan Best says that “creating contagious online content … is about creating a powerful emotional connection with your audience.” Dennis Yu, CEO of social marketing strategy firm BlitzMetrics, told Adweek the same thing: “Brands should focus on storytelling to create real engagement.”

Now, if only Facebook could tell investors a better story about its stock’s long-term growth potential. With any luck, deeper insight into the social network’s marketing effectiveness might do just that.

The article Facebook Needs to Show Us Why Sharing Matters originally appeared on Fool.com.

Fool contributor Alex Planes holds no financial position in any company mentioned here. Add him on Google+ or follow him on Twitter, @TMFBiggles, for more insight into markets, history, and technology.The Motley Fool recommends and owns shares of Facebook, Ford, LinkedIn, and Walt Disney (NYSE:DIS).

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