BlackBerry Ltd (NASDAQ:BBRY)’s turnaround play is almost complete as seen by CEO, John Chen, confirming that the company is pursuing partnerships that would allow further growth in mainland China. During an interview on Bloomberg, Chen reiterated that BlackBerry Ltd (NASDAQ:BBRY) is not up for sale but focused on operating as an independent entity going forward.
Privacy and security still remain key aspects of BlackBerry’s business. Chen expects China to offer big business opportunities at the back of increased demand for privacy and encryption services especially on devices.
“We are going to focus on security and encryption and privacy, the very highly productive areas for us into the enterprise and governments so called regulated industry. That is going to be the anchor for us to get well and then from that point on we will look to see what the landscape looks at that time on the consumer space, “said Mr. Chen.
Chen reiterated that BlackBerry Ltd (NASDAQ:BBRY) could come back, bigger and better in the consumer space only if other core business operations are to generate the desired returns. A rush to the consumer space is out of the picture according to Chen solely on the fact that consumer taste and patterns normally change with time, meaning there could always be a viable entry point in the future
Chen believes China remains a hard nut to crack in terms of market share especially if, BlackBerry Ltd (NASDAQ:BBRY) is to go all the way on its own. The CEO affirmed that plans are already underway to try and license some of BlackBerry’s technology as well as find a partner for distributing products in the country
“China is a little difficult question to answer. I am here this time to look at what opportunities there may be. We have not really focused on this market; we should it’s a huge market, but it is a very highly competitive market too. We have to find a good angle to come into the country, “said Mr. Chen
Chen has already confirmed that he held talks with CEO’s from Xiaomi and Lenovo about possible partnerships as BlackBerry seeks to tap into the Chinese marketplace in terms of product sales. Any partnership in this case is expected to be lucrative for BlackBerry Ltd (NASDAQ:BBRY) considering it is a small player in the Asian largest economy.
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