BlackBerry Ltd (NASDAQ:BBRY)’s announced the Q20 Classic model to come out, but the news didn’t reach the media in full as there were no specifications or release dates attached to the news. However, some photos have already leaked to spread through the web. At CNBC BlackBerry Ltd (NASDAQ:BBRY)’s CEO, John S. Chen, confirmed that the device is going to hit the shelves and it will follow the same sales strategy as Passport did, small supply and little inventory.
“We restored a lot of the interface, software interface, back into Classic, which the famous 9900 had. The cut and pay, so people write scoop on it, people write books on it, people write things underneath their desk, underneath the table while they’re having dinner. They can do it with one hand,” said John Chen.
BlackBerry Ltd (NASDAQ:BBRY) went through a rough path so far and the company’s CEO has been working miracles by means of cost-reduction strategies that would restore the company’s healthy aspect, from the investor’s point of view. So, he’s not going to follow Amazon.com, Inc. (NASDAQ:AMZN)’s Fire Phone example, rather stick to the proven methodology.
“I’m not going to take any unnecessary exposure or risk to the balance sheets. There’s one thing I’m really proud of […] that we went from really broken balance sheet to a pretty good one. And, I’m not going to risk that, I mean, it took us a lot of pain and sufferings, and hard-work to get to this point,” informed John Chen.
Now, as the competition is going into Cloud and technology becomes more software-oriented, BlackBerry Ltd (NASDAQ:BBRY)’s key strength is its Enterprise Server, which is backwards compatible with Android, iOS and Windows Phone. It generated something between $200 and $250 million, according to Chen, but he expects the value to double for the upcoming year. He also tested the service throughout and promises to deliver faster Internet connection. Wrapping all up, BlackBerry Ltd (NASDAQ:BBRY) is seriously set for a comeback and the Classic might be just the tip of the iceberg.
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