Sadly, BlackBerry Ltd (BBRY) Makes Big News Mostly Indirectly

BlackBerry Ltd (NASDAQ:BBRY)’s stock price is up approximately 43% year to date, but the values is almost one half of what it was 5 years ago. However, the company’s still alive and kicking under John S. Chen’s tenure, which favored a more cost-efficient manner of doing business. So,  BlackBerry Ltd (NASDAQ:BBRY) is highly unlikely in getting to its previous splendor, but still enjoys some glamorous moments as Kim Kardashian revealed her main phone is a Blackberry, according to CNBC.

“I think she gets mobile. It’s ironic that her principal phone is a Blackberry, which probably doesn’t even play the game, but she does use an iPhone also. But the most important thing that impressed me on stage and in talking to her off stage is she’s really pretty smart as a businesswoman and she understands this is where her fans are, this is where the people are, this is where she has to be,” said Re/code’s Walt Mossberg.

For those interested why the superstar loves the devices there are sources that took a more inquisitive approach towards the celebrity. It’s also sensible that BlackBerry Ltd (NASDAQ:BBRY) knew its keyboard was the strongest point in its devices, but the new Passport failed to bring that up to the customers’ appeal. So, it’s pretty unclear how the company will manage a turnaround of events, if that is even possible from its current standpoint. Until then, growth is very likely to happen as the company is very small compared to its previous grandeur.

BlackBerry Ltd (NASDAQ:BBRY) has some 91 million active BBM users, which is up from 85 million in the previous quarter, and it sold some 2.4 million smartphones to the end customers, according to earnings report. In general, it’s much better for the company to be slowly getting back on its feet, yet it’s quite depressing to see BlackBerry Ltd (NASDAQ:BBRY) report a work of 3 months that is one fourth of what Apple Inc. (NASDAQ:AAPL) did in one weekend with only 1 device.

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