5 Publicity Stunts That Went Horribly Wrong

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1. Dell’s Disappoiting Sales Stunt

Dell Technologies Inc (NYSE:DVMT)’s sales team decided to stage a publicity stunt at the company’s Round Rock campus in Texas to promote its new tablet, Dell Streak, on February 14, 2001. A Dell sales manager guised himself in a mask and rode a Harley Davidson into the building while carrying two metallic objects. He then ordered the people around him to “go to the lobby”. Several people called 911 and after awhile, a SWAT team consisting of 24 heavily armed security personnel breached the premises, only to find out that the situation was the result of a ridiculously planned sales pitch. Two Dell employees were arrested and charged with misdemeanors for interfering with public duties and deadly conduct. Dell apologized and called the stunt “an unfortunate choice” by the sales team.

That being said, these were the 5 publicity stunts that went horribly wrong. 

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5 Publicity Stunts That Went Horribly Wrong

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