12 Most Expensive Domain Names Ever Sold

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9. Toys.com

Price – $5.1 million

The sale of this particular domain is a bit of a saga. In fact, the site name was originally sold for $1.25 million as the owner tried to settle its bankruptcy issues. Then, just a few days later, it was put up for auction as it happens most often than not.

Toys R Us hurried to get its claws on the domain since, well, it makes sense given their company’s name. What happened was that the domain was bought for over $5 million and turned into a midway site. Typing in Toys.com redirects you to ToysRUs.com, making for an effective solution for those that apparently don’t know what their go-to place for toys is, or what the buyer company wants you to believe it is.

12 Most Expensive Domain Names Ever Sold

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