10 Best Marketing Campaigns of All Time

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8. “The Man Your Man Can Smell Like” 

Average Ranking: 14

Through its campaign “The Man Your Man Can Smell Like”, Old Spice (NYSE:PG) created videos that responded to comments from fans. By the end of the campaign, Old Spice (NYSE:PG) was able to create 186 personalized videos. The campaign engaged with consumers in a fun yet personalized way, making them feel heard.

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