10 Best Free Marketing Ideas for Small Businesses

4. Try new content formats on social media

Content is the most important thing in your marketing strategy because it makes you different from your competitors. You should try to create and post several types of content in order to appeal to different people and add value to your brand.

Sure, social media ads are cost-effective compared to traditional offline marketing efforts such as ads on billboards or TV ads. However, if you are really short on your budget, you can always try to promote your social media organically and for free. Make sure your content is valuable and interesting for your target audience and post with a good frequency to see more engagement and conversions. Keep in mind that even a single post on Facebook can become viral.