10 Best Free Marketing Ideas for Small Businesses

3. Work with hashtags (wisely)

You should brainstorm on social media marketing ideas for small business. Hashtags on social media platforms play a crucial role in generating new leads. However, they can also backfire if you have a poor strategy with your hashtags. Using too many hashtags and adding irrelevant ones to your posts might add a messy look to your publications and even push away your potential customers.

You should be very careful when adding hashtags to your posts. Research trending hashtags and topics on Instagram and Twitter and add relevant keywords to your posts. It’s okay to include several hashtags in Instagram posts, but you should stop with one or two with Twitter. Remember that people who search for tags and are not your clients yet will see your posts that include the keywords (read 12 campaign ideas to raise awareness for more tips).

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