Nokia Premium Developer Program: As of late, it seems like there is a lot going on at Nokia Corporation (ADR) (NYSE:NOK). Yesterday, the company talked about its program for Windows phone developers. Now, according to the company’s official blog, there is a premium developer program for Asha.
If you don’t know anything about the Nokia Asha lineup of devices, you can learn more by visiting this web page.
Depending on how long you have been following Nokia Corporation (ADR) (NYSE:NOK), you may recall that the company launched a premium developer program for Lumia at the end of 2012.
According to the company, the Lumia program has been the “most successful developer program ever launched by Nokia.” As you can imagine, this is one of the main reasons why they decided to move forward with the same type of program for Asha.
Here is a brief excerpt from the piece, explaining more:
“Program members will enjoy a number of helpful benefits, crafted to make it easier for developers to create better apps and games for full touch Asha smartphones. Developers who create high quality Asha full touch apps will also be eligible for further benefits to improve the discoverability of their apps.”
This is a great move for Nokia, as it gives the company a new way to attract developers who may otherwise spend their time working on apps and games for more popular smartphones.
Kenny Mathers, director of developer programs and monetization at Nokia, touched on how the program will work including what the company is looking for:
“We want to reward apps that really engage the user. We’ll be looking for high-quality graphics and user interface, plus great user reviews,” with a minimum rating of four stars from at least 25 Nokia Store user reviews.”
This is big news for Nokia Corporation (ADR) (NYSE:NOK). It will be interesting to see if the premium developer program for Asha is able to meet the expectations set by a similar program for the Lumia.
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DISCLOSURE: I have no positions in any stock mentioned.
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