Google Inc (GOOG), Microsoft Corporation (MSFT): Search Engine Shorts

Page 1 of 2

Google Inc (NASDAQ:GOOG) and Microsoft Corporation (NASDAQ:MSFT) are, for all intents and purposes the to two companies in Internet search, Google being dominant in many countries, while Bing has taken over second place thank to not only its own search engine but its alliance to be the engine behind Yahoo! Inc. (NASDAQ:YHOO) Search. Tuesday there were a couple of news items that crossed our desk here at the Insider Monkey newsroom that affected search engines. First, we’ll take you to Europe where some of the search engines are ganging up on one; then we come stateside to Washington, where all the search engines were put on notice by the federal government. IRS audit time?

(ANTI-)TRUST, BUT VERIFY

Google Inc (NASDAQ:GOOG)Dateline Brussels, Belgium, where the European Union Competition Commissioner, Joaquin Almunia, is getting feedback on the “field test” of recommended changes by Google Inc (NASDAQ:GOOG) in regards to making its search results more balanced instead of favoring Google and its affiliated websites at the top of results regardless of relevance to the search query. Almunia has been investigating Google for more than two years on charges of anti-trust violations regarding its search results, which has shown to push down rival or competing products and services in the results.

Google was demanded to come with a list of remedies for this issue, and the recommendations have been put through a field market test to see how the recommendations would function. Results are not good for Google Inc (NASDAQ:GOOG), as FairSearch – an Internet watchdog consortium of 17 companies including Microsoft Corporation (NASDAQ:MSFT) — has spoken out about the preliminary results of the field test. “It would be better to do nothing than to accept Google’s proposals,” said FairSearch’s Thomas Vinje. “The proposals would make things worse rather than better.”

It may still be months before the European Commission makes its final decision on the case.

WARNING SHOT?

Back in Washington, Google Inc (NASDAQ:GOOG), Microsoft Corporation (NASDAQ:MSFT) and Yahoo! Inc. (NASDAQ:YHOO) are all on the same team this time, as they plus nearly 20 other top search engines in the U.S. (including specialized travel and hotel search sites) all received a warning letter from the friendly folks at the Federal Trade Commission, letting them know that deceptive advertising in their search results would not be tolerated. And we mean it this time.

The FTC apparently seems ready to start enforcing some rules regarding advertisements in search results, especially those positioned at the top of the first page of results. Have you felt deceived by these ads in how they look?

Page 1 of 2
blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

The 10 Best-Selling Cars in 2014

The 10 Best Industries to Invest In

The 10 Most Expensive States to Own a Car In

Top 10 Business Schools in US: 2014 Rankings

Top 20 Female Billionaires in 2014

6 Movies That You Should Watch to Better Understand The Cold War

Top 15 Best Paying Jobs for Women in 2014

Top 6 Things Rich People Do Differently Every Day

5 Retirement Mistakes To Avoid (and Einstein’s Famous Quote)

11 Smartest People in the World

6 Films About the Financial World You Need To Watch (While “The Wolf” is Not Around)

Warren Buffett and Billionaires Are Crazy About These 7 Stocks

The Top 10 States With Fastest Internet Speeds

10 Best Places to Visit in USA in August

Top 10 Cities to Visit Before You Die

Top 10 Genetically Modified Food In the US

15 Highest Grossing Movies Opening Weekend

5 Best Poker Books For Beginners

10 Strategies Hedge Funds Use to Make Huge Returns

Top 10 Fast Food Franchises to Buy

10 Best Places to Visit in Canada

Best Summer Jobs for Teachers

10 Youngest Hedge Fund Billionaires

Top 10 One Hit Wonders of the 90s

Fastest Growing Cities In America

Top 10 U.S. Cities for Freelancers

Top 9 Most Popular Free iPhone Apps

Top 10 Least Expensive Private Business Schools in the US

Top 15 Most Expensive Countries in the World – 2014

Top 6 Tax Scams and How to Protect Yourself

Top Businesses to Invest In

Top 5 Things You Might Be Doing Wrong With Your Business

Top 5 Strategic Technology Trends in 2014

Top Rags to Riches Stories

Parenting Behavior That Promotes Future Leaders

Top 5 Mistakes Made by Small Businesses

Top 5 Most Common and Potentially Devastating Financial Blunders

Top 5 Highest Paying Jobs for Web Designers

Top 6 Most Respected Professions that Also Pay Well

Top 5 Pitfalls Investors Should Avoid

Top 6 Lawyers and Policy Makers Under 30

Top 6 New Year’s Resolutions for Entrepreneurs

Top 7 Locations to Check in on Facebook

Top 5 Mistakes made by Rookie eBay Sellers

Top 7 eBook Publishers in 2013

Top 6 Health Industry Trends in 2014

5 Lessons for Entrepreneurs from Seth Godin

Top 5 Success Tips from Jordan Belfort – the Wolf of Wall Street

Best Master’s in Finance Degree Programs

Top 6 Earning Celebrities Over 50

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!