Google Inc (GOOG), Microsoft Corporation (MSFT): Search Engine Shorts

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The letter, addressed to Google Inc (NASDAQ:GOOG), Microsoft Corporation (NASDAQ:MSFT) and Yahoo! Inc. (NASDAQ:YHOO) advised the companies to make sure their “above-the-fold” ads on the front page of search results are very clearly distinguishable from the regular search results.

In its letter to the companies, the FTC wrote, “We have observed that search engines have reduced the font size of some text labels to identify top ads and other advertising and often locate these labels in the top right-hand corner of the shaded area … Consumers may not as readily notice the labels when placed in the top right-hand corner, especially when the labels are presented in small print and relate to more than one result.”

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