Google Inc. (NASDAQ:GOOG) has been working to execute search to answer virtually any questions you might need answered. Google may provide you with links to its own properties first in order to get you that answer in a form of self-promotion, but still … if you have a question, Google tries to find you an answer.
But what about those questions that happen in real time and you’re not able to type the question into Google Search? Like, for example, you’re watching a movie and you see an actor that you like from another movie, but you just place the name. You ask your fellow movie-watchers, “Where do we know that guy from?” and then it becomes a contest to see which ones knows their Hollywood actors better.
Google Inc. (NASDAQ:GOOG) is developing the ability to answer that question for you in real-time – which would make Google the one which knows Hollywood better than any of your friends. Or you, for that matter. The new feature is called “info cards,” and they allow for a person using the Google Play Movie and TV app to highlight an actor’s face on the screen, and the actor’s name and some other information show up on a “card” off to the side. This will include a photo, some recent movie credits, his character’s name in the movie or TV show currently being watched, as well as age and birthplace. These info cards can also apply to the songs inn the background, of if you find the opening or closing credits music fun and exciting and want to know who the artist is or the musical group performing it, these “cards” will provide that information.
Currently Google Inc. (NASDAQ:GOOG) has added the feature to “hundreds” of its movies, and the timing could not be better, as Amazon.com Inc. (NASDAQ:AMZN) reportedly is rolling its X-Ray for TV and Movies for Kindle Fire and Wii U devices – these are similar to what Google offers, except Amazon’s info cards are linked strictly to IMDb profiles and information, so it’s limited to listed actors and performers and does not go beyond movies and TV at this point. Users can get access to this feature if they are subscribers to Amazon Prime Instant Video.
What do you think about this feature? Would this help your viewing experience through Google Inc. (NASDAQ:GOOG) Play? Are you one who enjoys interactive television or movie watching? Let us know your thoughts int he comments section below.
DISCLOSURE: I own no positions in any stock mentioned.
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