Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Ford Motor Company (F): Lincoln’s 2013 MKZ Is Blowing Consumers Away

Page 1 of 2

Photo: Lincoln Motor.

Ford Motor Company (NYSE:F)‘s impressive turnaround has been one for other struggling companies to learn from. The Blue Oval has had hardly any mishaps or bad decisions hit the headlines recently. But that hasn’t stopped doubters from pointing out that the Lincoln brand has largely been left behind in Ford Motor Company (NYSE:F)’s resurgence.

Ford Motor Company (NYSE:F)

Lincoln’s MKZ is its most important vehicle, and after months of shipment issues, April was finally a breakthrough month for the much-hyped MKZ sedan. So was the MKZ worth the wait for consumers? Will it be enough to revive Lincoln and help Ford Motor Company (NYSE:F) boost its overall company revenues? Let’s dig into some details and consumer reviews and find out.

Set the stage First, let’s look at how important the MKZ is to Lincoln’s overall success. Here’s a graph of Lincoln’s top three models, with the MKZ highlighted.

Notice the sharp decline in January, where sales were practically nonexistent. That’s when the MKZ launch stumbled out of the gate and the advertising campaign spent on the Super Bowl was wasted. Lincoln wanted to make sure there weren’t any messy recalls, but the extra time spent on quality checks led to a bottleneck in getting the MKZ to dealers.

Supplier issues also slowed production, and the end result was that consumers waited for four months for the MKZ to show up at dealerships. Finally in March and April, the back orders were being filled, and sales soared. Here’s a look at how much these sales mean to Lincoln as a whole, represented by the top three models, along with total Lincoln sales.

Lincoln’s total sales have risen and fallen largely in correlation with the MKZ. Recently, Jim Farley, executive vice president of global marketing, sales for Lincoln, said “We’re going to have our best sales ever for MKZ” when speaking about this May’s results compared to prior year’s.

While this is encouraging, it’s also important to note what consumers are saying. Let’s dig into some reviews, courtesy of

Reviews I have to say the reviews on the 2013 Lincoln MKZ were extremely impressive – I mean nearly perfect. Check for yourself. The MKZ averages a 5 star review, and while only 9 reviews exist 100% of readers agreed with those 9 reviews. I haven’t looked through hundreds of other vehicle reviews, but I haven’t yet seen reviews so favorable.

Page 1 of 2

Biotech Stock Alert - 20% Guaranteed Return in One Year

Hedge Funds and Insiders Are Piling Into

One of 2015's best hedge funds and two insiders snapped up shares of this medical device stock recently. We believe its transformative and disruptive device will storm the $3+ billion market and help it achieve 500%-1000% gains in 3 years.

Get your FREE REPORT and the details of our 20% return guarantee today.

Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.
Loading Comments...

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 102% in 3 years!! Wondering How?

Download a complete edition of our newsletter for free!