Ford Motor Company (F): Lincoln’s 2013 MKZ Is Blowing Consumers Away

If I sum up the reviews, just about everyone was in agreement on the car’s smooth handling and flawlessly quiet ride. Better yet, most seemed impressed by the MKZ value at its price point, starting around $35,000. Here’s a glimpse of the vehicles interior that consumers thoroughly enjoy.

Photo: Lincoln Motor.

It definitely appears that the Lincoln MKZ was worth the wait, the consumer reviews and sales numbers are proof. The MKZ will be a significant first step if Ford Motor Company (NYSE:F) is to revive its luxury Lincoln brand, and so far so good.

Ford Motor Company (NYSE:F) needs Lincoln’s revival as soon as possible because as it creates loyal consumers again, after years of poor quality vehicles, it will need to grow with its consumers and step them into higher priced luxury cars as their purchasing power grows. Today, when Ford Motor Company (NYSE:F)’s customers get to that point, they are often forced onto a competitor’s lot for a luxury ride – bad news for Ford and its investors. This is especially true because luxury vehicles bring in better margins and profits per vehicle, even if the volume in sales is lower. Lincoln’s MKZ’s recent success is the first step to revive the brand, and Ford investors should be excited that the MKZ has finally delivered.

The article Lincoln’s 2013 MKZ Is Blowing Consumers Away originally appeared on Fool.com.

Fool contributor Daniel Miller owns shares of Ford. The Motley Fool recommends and owns shares of Ford.

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