Facebook Inc. (NASDAQ:FB) originated as a social network when it launched in 2004. It still connects as many as 1 billion people around the world and seems to promote self-importance, jealousy and depression in some users (based on recent studies, surveys and anecdotal evidence). But especially over the last couple of years, the platform has also morphed into an advertising and revenue platform for marketers and advertisers. And with 1 billion users, it is conceivably the largest ad market in the world. Much of the change that longtime Facebook users have seen have directed toward providing more and better-targeted advertising for Facebook’s partners through the Facebook Exchange – an advertising marketplace.
But Facebook Inc. (NASDAQ:FB) apparently is not happy with its current ad offerings, even as the company starts to have success on mobile devices (where about 60 percent of users gain access through the Facebook app). Facebook is now taking its Facebook Exchange model onto its signature feature – the Newsfeed.
Yes, pretty soon you, too, will see those getting-more-ubiquitous-by-the-day Facebook ads in your Newsfeed, presented by a select number of ad partners. And better yet, to prove how much Big Data Facebook Inc. (NASDAQ:FB) has and can still get, the ad partners will be able to target their ads (n the Newsfeed and in display ads) based on your recent browsing history. This new feature will be rolled out on a broad scale in the next few weeks and will start on desktops and laptops but not on mobile devices … yet.
“Desktop is more in line with what FBX (Facebook Exchange) has been doing effectively in the right-hand side,” said Facebook Inc. (NASDAQ:FB) spokeswoman Elisabeth Diana. “And we also find that desktop is the place where more people convert from seeing direct-response ads.”
What are your thoughts about the expansion of Facebook Exchange onto the trademark Facebook inc. (NASDAQ:FB) Newsfeed? Is this advertisig overload? Let us know your thoughts in the comments section below.
DISCLOSURE: I own no positions in any stock mentioned.
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