On Holding AG Ltd. (NYSE:ONON) grew its share price by 7.58 percent on Tuesday to close at $29.39 apiece as investors loaded positions after announcing a $1 billion buyback program over the next three years.
In its recently held Investor Day, On Holding AG Ltd. said that the share repurchase program reflects its strong balance sheet and forms part of its initiative to return higher value to shareholders. The buyback will only involve Class A ordinary shares.

Photo by Tima Miroshnichenko on Pexels
Further Growth by 2029
Encouraged by solid growth in its earnings performance in the past quarters, On Holding AG Ltd. further raised its growth outlook through 2029, with net sales targeted to grow by high teens on a constant currency basis.
Absolute net sales are projected to hit at least CHF 5.6 billion or $7 billion at current foreign exchange rates, while gross profit margin is expected at 65 percent. Adjusted EBITDA margin is at 22 percent.
Year-End Goals
For this year, On Holding AG Ltd. has reaffirmed its full-year 2026 net sales growth outlook of low 20 percent on a constant currency basis, as well as gross profit margin of 65 percent, and an adjusted EBITDA margin in the range of 19.5 percent to 20 percent.
The figures exclude an expected $65 million in tariff refunds which are targeted to be received in the third quarter of the year.
“We are on track to significantly overachieve our targets given at the last Investor Day in 2023. For the period through 2029, we are committing to premium as our north star, staying focused on the long term, and executing on each turn of the On Premium Playbook,” founder and co-CEO Caspar Coppetti said.
“It is simple in principle, demanding in practice, and powerful because it compounds: Top-line expansion and margin expansion are not in conflict at On; they are complementary outputs of our Premium Playbook,” he added.
Strong Q2 Earnings
In the second quarter of the year, On Holding AG Ltd. swung to a net income of CHF 105 million from a net loss of CHF 40.9 million in the same period last year.
Net sales increased by 13.5 percent to CHF 850.3 million from CHF 749.2 million year-on-year, on the back of a strong direct-to-consumer channel, which grew by 26 percent, complemented by a 47.7 percent jump in sales from the apparel segment.
Strong Hedge Fund Conviction
The second quarter of the year signaled a bullish stance for On Holding AG Ltd. among institutional investors, as evidenced by the 64 percent jump in their committed capital.
Data from Insider Monkey showed that during the period, 54 hedge funds held positions in the stock, up from 52 in the quarter prior.
More notably, their combined holdings soared to $2.3 billion from $1.4 billion quarter-on-quarter.
READ NEXT: 33 Stocks That Should Double in 3 Years and Cathie Wood 2026 Portfolio: 10 Best Stocks to Buy.





