GoPro Inc (NASDAQ:GPRO), the National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA) have announced a partnership which will see the tech company’s cameras being used to broadcast game footage alongside traditional camera feeds during games.
This partnership marks the first agreement between the action camera maker and a major professional sports league, the organizations announce.
GoPro Inc (NASDAQ:GPRO) cameras will be used by the NHL to provide additional viewpoints during the 2015 NHL All-Star Weekend in Columbus, Ohio which broadcast starts today at 7 p.m. ET on NBCSN, CBC, TVA Sports for the 2015 Honda NHL All-Star Skills Competition. The All-Star Weekend will continue tomorrow at 5 p.m. with the 2015 Honda NHL All-Star Game which will be broadcast on the same networks.
This event also marks the first time the GoPro Inc (NASDAQ:GPRO) Professional Broadcast Solution will be used to broadcast point-of-view footage during a sports event.
“GoPro is the perfect partner for us in our ongoing commitment to bring hockey fans closer to the game. As the preeminent leader in adaptable cameras, only GoPro has the technology to help us and our media partners showcase the beauty and intensity of hockey in new and deeper ways. Our partnership with GoPro will be a big win for both new and lifelong hockey fans,” said NHL Senior Vice President of Programming and Production Bob Chesterman in a statement.
GoPro Inc (NASDAQ:GPRO) said that the partnership is their first significant step in team sports coverage and content production. The goal of the project is to provide unique and immersive perspective for fans, Todd Ballard, Senior Director of Lifestyle Marketing at GoPro, said.
Nonetheless, Chesterman has subsequently said that regular games may not feature GoPro Inc (NASDAQ:GPRO) cameras mounted on player helmets and other gear anytime soon.