As GoPro Inc (NASDAQ:GPRO) matures, they may turn to drones to keep growing, Re/code’s Kara Swisher said in an interview on CNBC.
GoPro Inc (NASDAQ:GPRO) closed on Friday at $69.23 per share on Friday in a run which started at about $54 at the beginning of the week.
According to Swisher who co-founded Re/code and is its co-CEO, were hot during this holiday season. Everyone seems to want one, she remarked. In fact, she said that her 9-year-old wanted to get a GoPro for Christmas. She said, however, that she did not buy her child a GoPro.
She also said that they had drones in their household. “It’s probably a big area,” she said, referring to the drone industry.
Nonetheless, Swisher also said that people may get tired of GoPro Inc (NASDAQ:GPRO) cameras and drones in the future but since it’s the holiday season, it’s only natural for sales of the action camera company to soar.
According to Amazon.com, Inc. (NASDAQ:AMZN), GoPro Inc (NASDAQ:GPRO) cameras were the best-selling cameras in its holiday season.
For now, Swisher is watchful of what GoPro may do next. She said that the industry will see what GoPro Inc (NASDAQ:GPRO) will do once it has saturated demand. They may introduce new cameras and go into drones, she added, and may transition to a content company which she said seems to be the company’s “shtick”.
Meanwhile, she said that technology companies need to come up with new products in order to keep growth in the industry going. She made an example of fitness bands which sold and sold in their early days but have now seemingly plateaued.