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Yahoo! Inc. (YHOO): What Is Summly Really Giving The Company?

Mobile Technology is the New Focus

Yahoo! Inc. (NASDAQ:YHOO) plans to become an increasing player in mobile technology. It currently has a role in this market. Yahoo provides weather and stock content for Apple Inc. (NASDAQ:AAPL) and services like Flickr to smart phone users. That said, there is a lot of room to expand its role within the mobile software market. Mayer has publicly stated that she sees this as the future of the market with a number of mobile devices up 3x over the past five years. Tablets are expected to outsell laptop in 2013 for the first time. The key is to develop apps for this market but also monetize them. The acquisitions of Summly, Jybe, Stamped, OntheAir, Snip.it and Alike put Yahoo on the right path.

Conclusion

Yahoo! seems like it has finally found a new path to go down to pursue growth. It is third in search, but results there are improving due to its partnership with Microsoft’s Bing. In addition, its new focus on developing innovative technology in the mobile market makes sense. Additional acquisitions are likely and, while hard to product, should change the face of Yahoo! Inc. (NASDAQ:YHOO) over the coming years. The company and its shares are worth watching and possibly buying.

Mike Thiessen has no position in any stocks mentioned. The Motley Fool recommends Baidu and Google. The Motley Fool owns shares of Baidu and Google.

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