Why Twitter Inc (TWTR) Stock Had A Late Day Spike Of Around 2% On Friday?

Twitter Inc (NYSE:TWTR) stock has started growing in 2015, which can mainly be owed to the floating rumors about Twitter Inc (NYSE:TWTR) being acquired by some big tech name. Meanwhile, Twitter Inc (NYSE:TWTR) stock saw a huge intraday uptrend around 2% on Friday. Raymond James Senior Analyst, Aaron Kessler talked on CNBC about the late day spike for Twitter Inc (NYSE:TWTR) on Friday and the possible reasons behind it.

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Kessler said that it is hard to say why it bumped late in the day and he feels that it might be due to the fact that the earnings season is coming up very soon. Raymond James has a ‘hold’ rating on Twitter Inc (NYSE:TWTR) stock with no price target. They are being skeptical about the Twitter Inc (NYSE:TWTR) stock and does feel optimistic about the growth of the stock in the near future.

“We recently published an investors survey and definitely about half of our investors were pretty skeptical and negative on Twitter in our survey. So I would I agree and I think […] Twitter could work considering the negative sentiment,” Kessler said.

Mark Cuban said on Thursday that Twitter Inc (NYSE:TWTR) is a better search engine than Google Inc (NASDAQ:GOOGL). But Does Cuban’s opinion change the investors and more importantly the rating held by Raymond James. Kessler feels that Twitter Inc (NYSE:TWTR) is a better search engine for real time searches.

Kessler thinks that Google Inc (NASDAQ:GOOGL) is a better search engine for ecommerce searches. He feels that it is difficult to monetize the search for current news stories and he thinks that it’s where Twitter Inc (NYSE:TWTR) can cash in. He said that Twitter Inc (NYSE:TWTR) need to find out ways to monetize ecommerce searches as well.

Kessler said that analysts were looking at both monetization and MAU growth for Twitter Inc (NYSE:TWTR) with monetization being strong and MAU being disappointing. He pointed out that some consumer survey showed only 34% consumer uses Twitter Inc (NYSE:TWTR) and nearly 80% uses Facebook Inc (NASDAQ:FB), which he thinks as a clear area for improvement for Twitter Inc (NYSE:TWTR).

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