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Why, Inc. (AMZN) is in the Spotlight, Inc. (NASDAQ:AMZN) is trending today after Bloomberg reported the e-commerce giant had considered whether to bid for the organic grocer Whole Foods Market, Inc. (NASDAQ:WFM) last fall according to the newspaper’s sources. Although it never pulled the trigger for Whole Foods, considered a purchase due to its need to beef up its grocery business, which is more difficult to gain market share without having physical stores. Given the massive size of the segment, delivering groceries could be a major growth area for, Inc. (NASDAQ:AMZN) and having physical stores would give consumers the option to pick up their orders at convenient locations as opposed to just having them delivered in temperature controlled totes. Whether ultimately buys its physical grocery stores, builds brand new ones, or opts for the drone/augmented reality/virtual reality approach is anyone’s guess at the moment.

What Does The Smart Money Sentiment Say?

At Insider Monkey, we’ve developed an investment strategy that has delivered market-beating returns over the past 12 months. Our strategy identifies the 100 best-performing funds of the previous quarter from among the collection of 700+ successful funds that we track in our database, which we accomplish using our returns methodology. We then study the portfolios of those 100 funds using the latest 13F data to uncover the 30 most popular mid-cap stocks (market caps of between $1 billion and $10 billion) among them to hold until the next filing period. This strategy delivered 39.7% gains over the past 12 months and outperformed the 24.1% gain enjoyed by the S&P 500 ETFs. Our enhanced small-cap hedge fund strategy returned more than 45% over the last 12 months and outperformed SPY by more than 30 percentage points over the last 4.5 years (see details here).

Of the 742 elite funds we track, 123 funds owned $14.44 billion of, Inc. (NASDAQ:AMZN) and accounted for 4.10% of the float on December 31, versus 150 funds and $20.79 billion respectively on September 30.

The Bottom Line, Inc. (NASDAQ:AMZN) is trending due to a Bloomberg report that said its sources say the e-commerce giant had considered buying Whole Foods but ultimately didn’t bid. For more reading, check out ‘Top 10 Online Shopping Sites In the US‘.

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Disclosure:None, Inc. (NASDAQ:AMZN), Boxes, Parcel, Retail, Order, delivery, post, shipping, stack

Frank Gaertner /

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