Twitter Inc (TWTR)’s Icing Cake Is Not Melting : Caterina Fake

Of all the analogies that Twitter Inc (NYSE:TWTR) has received after its inception, the comparison to a cake is certainly the most original one of them all. Caterina Fake, founder and CEO of Findery, used the comparison in an interview on CNBC to explain the dynamics of Twitter Inc (NYSE:TWTR) as a social media system.

” […] I have always looked at systems as kind of a layered cake. There is a very thick layer of contributors, there is even a thicker layer of participants, people who favorite, people who ask questions, people who tweet at people and then there is a kind of an even bigger layer of just people who are pure consumers, and I think a system naturally grows that way […],” explained Fake.

Twitter Inc (NYSE:TWTR) is unlike any social media platform that has existed before it. It has recently come under the criticism that its Monthly Average Users (MAU) are much less than its rival Facebook Inc (NASDAQ:FB), which many have thought is perhaps because of a flawed business model.

However, Fake explains why this is not true and that Twitter Inc (NYSE:TWTR) is more like a newspaper or magazine in that participation from most of its subscribers is not a pre requisite. In fact it’s even better than a newspaper as far as delivering real time news is concerned.

“Facebook Inc (NASDAQ:FB) is a very different kind of social network in that participating in it is actually required. Twitter Inc (NYSE:TWTR) can be more voyeuristic , you can read it like media, you can use it to search links for yourself,” said Fake.

Twitter Inc (NYSE:TWTR) is also seeking to expand in the Asian markets to hook more users on to the social platform. In fact the emerging region has contributed the most to Twitter’s growth. Moreover, Twitter Inc (NYSE:TWTR) has also started to emerge as a very politicized platform. It’s not only the public who uses it for this purpose but politicians have also got on board.

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