Mark Zuckerberg’s plan for his social platform is to get every single person to have an account on Facebook. As a result Facebook Inc (NASDAQ:FB)’s CEO visited India to take part in the Internet.org initiative in order to promote the services offered by his company. Most of the ways employed by the American tech mogul are charitable in nature, just as the project mentioned, but economic incentives should not be underestimated, as Bloomberg pointed out.
“We’re talking about an untapped market with a big digital boom. 1.2 billion people in India, the second most populous country in the world. Only 10% are using social media. That’s why Mark Zuckerberg is there. He’s there for Internet.org. It’s an initiative that basically makes internet access available to the entire world,” said Yvonne Man.
It’s important to note that Facebook Inc (NASDAQ:FB) is among the founding partners of the initiative and it actually wants to make sure that more people get access to the World Wide Web. Other sponsors for the project are QUALCOMM, Inc. (NASDAQ:QCOM), Ericsson (ADR) (NASDAQ:ERIC), MediaTek, Samsung, Opera and Nokia Corporation (ADR) (NYSE:NOK). So, according to Mark Zuckerberg, there are about 1 billion people in India that don’t have access to internet and Facebook Inc (NASDAQ:FB) intends to change this. The results so far are pretty impressive.
“Facebook users in India grew 40% from last year, 108 million. You compare that to number two Indonesia and number three Japan, no contest as well. […] It’s ranked the top social media platform in India,” informed Yvonne Man.
Facebook Inc (NASDAQ:FB) surely has the power and will to assure internet access for the less fortunate population of the world, but it’s unclear how far it will go with this idea. Probably Facebook Inc (NASDAQ:FB) aims at getting a larger users base without the need of ripping any profits from them, because popularity for the time being is its key strength on the path to becoming the social platform of the world.
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