Twitter Inc (NYSE:TWTR) has a rapidly expanding user base in the Asian Pacific region, one that is poised to continue to become a larger part of the social media company’s overall user base in the coming years. As Rosalind Chin reported today on Bloomberg’s “First Up”, Twitter Inc (NYSE:TWTR) is actively engaged in tailoring their services in these markets in an effort to attract users and build revenue.
“CEO Dick Costolo, in an interview with the Nikkei Asian Review, said he was interested in forming alliances with local companies here (Asia). They’ve already teamed up with a company in India, it’s actually a Swedish company with a huge base in India called Truecaller, and Truecaller basically enables users to tweet back if you’ve missed a call. So this is one of the ways that Twitter is trying to change or tweak its services to local markets, and in that way, trying to increase its user base here,” Chin said.
Maximizing revenue in Asia Pacific is going to be key to Twitter Inc (NYSE:TWTR)’s growth. While the region is projected to already comprise its largest user base at 32% by the end of this year, as Chin reports, that figure will increase to 40% by 2018 according to eMarketer data. India and Indonesia are projected to be the largest current and future markets from that region, with Japan also set to experience strong user growth.
Twitter Inc (NYSE:TWTR) has tumbled 17.72% this year on concerns over the company’s ability to generate revenue from its service. However strong second quarter results have helped right the decline. It has risen 42.35% over the past three months and 19.54% over the past month. It entered trading today at $52.64.