Twitter Inc (TWTR): Giving A Helping Hand To Users Or Retailers?

Twitter Inc (NYSE:TWTR) begins to lose its uniqueness little by little as the company adopted the policy of posting tweets from unfollowed users on timelines. The first replies to the company’s intention were exclusively negative as active users are reluctant of seeing more than they want, according to The Guardian. On the other side, the already 3% spike in price to the spots of approximately 50$ can have a solid continuation.

Twitter Inc (NYSE:TWTR) motivated its decision though elaborating a system that might help newcomers on the platform get the desired exposure. The team also declared that the studies conducted for the latest period were in favor of their intentions. Trevor O’Brien from Twitter Inc (NYSE:TWTR)’s product team brought up another argument by saying that people enjoy information outside of their comfort zone, if it fits their desires.

Let’s dwell a little more into the matter and see how ends meet. So, recently the social platform announced a new ‘Buy Button’ to come up on the platform. This would allow companies on Twitter Inc (NYSE:TWTR) target customers. Now, there’s the possibility that some of the users might be interested in products offered by different merchants but the potential customers don’t have those retailers in their follow list. With this recent possibility, this will not be an issue anymore as the company can argue that it’s in the nature of their business activities to get tweets outside your followers’ group.

The story of giving a helpful hand to new accounts registered on the website is not so credible an incentive to gather up a research team that would mine precious data about surprise tweets. Moreover, it comes at a time when there are 271 million average monthly users, a huge crowd to get connected with in matters of seconds with practically no need for anybody else’s implication.

It’s not a sure thing that these strategies have been implemented successively for the sole purpose of the company getting more ad revenues, but the effect is obvious. Twitter Inc (NYSE:TWTR) is going to see rising revenues coming from retailers on its social platform.

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