Social media has been a battleground, even from roman times when people asked only for “bread and circuses” in order to get cheap food and gladiator fights from the politicians that were interested just in an easy rise to power. On the same hypothetical arena, social platforms like Hi5 and MySpace have recently found their doom in front of tech titans like Facebook Inc (NASDAQ:FB) and Twitter Inc (NYSE:TWTR). However, according to Forbes, Pinterest is the ‘future’ fighter that might make the incumbents kneel to its supremacy.
The strongest argument brought in the report is the fact that Pinterest deals mostly with projects and interests that are in progress of development, which will further shape future intentions and desires that merchants crave the most. Facebook Inc (NASDAQ:FB), in the same context, deals with past habits of its consumers and this is a less useful piece of information that retailers might want to work with. Besides, it is demanding in terms of analysis. Twitter Inc (NYSE:TWTR), according to the same source, is categorized as the platform of the present due to its feature of offering fast and concise communication that becomes irrelevant with time.
So, it’s actually true that Pinterest will have a higher margin in monetizing its collaboration with merchants through the implementation of a buy button. But, the tech infant will struggle desperately to challenge Facebook Inc (NASDAQ:FB)’s 829 million Daily Active Users (DAU), of which 654 million connect through mobile. Twitter Inc (NYSE:TWTR) is also good at the same metrics, showing 271 million DAU and 211 million in mobile DAU. This user-base armor will be impenetrable if time passes without severely affecting growth rates.
Even if Pinterest’s users are mostly women, who are more prone to spending, it will not be an important platform if it won’t get to the point of being one of the most happening places to be. In any case, the tech elephants should fear the little Pinterest rodent that might chew up their profits, but unlike the animal word they should come up with a better solution than just walking away.
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