Top 5 Reasons Behind Facebook’s Purchase of WhatsApp

No. 4: Expanding into a new niche

Whatsapp messenger

While traditionally Facebook hasn’t really ventured far from its niche – social media – its move to buyout WhatsApp might show the company’s wish to expand beyond what it has accustomed us with. Even though it is yet unclear to what extent, if any, Facebook will leave its mark on the messaging app, this purchase might just be the first sign that the social media mogul is looking to try out new things.