Facebook Inc (NASDAQ:FB) is arguably the biggest and most used social platform in the world. But Facebook is much more than just a medium where people can share bits and pieces about their lives and connect with friends across the globe. Facebook has become a favorite platform for businesses who want to promote their products and services. But while using this social network for marketing purposes is no novelty, which are the best strategies an entrepreneur could use?
Following, we would like to present you with a list we have compiled of the top 5 Facebook marketing strategies. If you want to ensure you’re making the most out of your advertising efforts, this is the list for you. Let’s take a look at the countdown.
No. 5: Make up a plan and stay true to your vision
Your activity on Facebook should accurately reflect what your business is all about. Before even thinking about implementing a marketing strategy on this social platform, you must first consider what you want to achieve from it and how you could best convey your vision. You have to come up with a plan of advertising your business in such a way that people who are drawn to it understand the message you are trying to put forward.
No. 4: Monitor and track your results
In any marketing strategy, whether on Facebook or any other tool, it is important to monitor how you are faring, so as to know if you’re on the right track and if anything needs improving. There are countless tools out there that can help you track a myriad of indicators, from how often your brand name is mentioned in posts to how many new likes you generate.
No. 3: Stand out
With thousands of business accounts on Facebook, it is important to make yours stand out in the crowd. Apart from using recognizable logos and designing catchy designs, you can also take advantage of custom tabs that can further personalize your page.
No. 2: Keep your content constant, useful, and varied
In order to make people notice your business on Facebook you have to be active. Try to post content as often as possible, preferably at least once a day. Make sure that your content doesn’t only promote your business, but that it also provides your viewers with useful information. In addition, try to post content in various formats: blog articles, photos, videos, and audios, so that you have something for everyone.
No. 1: Make your account personal
A lot of brands have Facebook accounts, but not all of them have the same impact on consumers. In order to ensure that your Facebook followers actually take notice of what you have to offer, try to give your account a human touch. Don’t focus on just advertising your business and try to really connect with your audience. Share tidbits of life you find interesting – a joke, a photo, or an important event – and ask your followers to chime in. This will help you build relationships with your clientele that will only strengthen your business.
