Consumers are often unaware of the businesses behind the brands in their pantry. Investors, however, know that some of the world’s most prestigious companies control more than one iconic brand. When you think about the peanut butter and jelly sandwiches, The J.M. Smucker Company (NYSE:SJM) should come to mind.
Caffeine and more
The J.M. Smucker Company (NYSE:SJM) is also the largest U.S. producer of packaged coffee. In February, it appealed to coffee drinkers by reducing prices on its packaged coffee products, including Folgers brand and Dunkin’ Donuts line, the latter of which is licensed to Smucker. Being able to deliver savings via price cutting is good sign for a company.
If you end up seeing a Life is good brand coffee on your favorite grocer’s shelves, don’t think its a startup. The J.M. Smucker Company (NYSE:SJM) has teamed with the Boston based company to provide upbeat coffee names such as Happy Medium. The snappy marketing should help the brand stand out, particularly in grocery stores, where competition is growing.
While some say The J.M. Smucker Company (NYSE:SJM) is too dependent on coffee, U.S. consumption remains strong. According to Statistic Brain, adults drink coffee every day, regardless of the season. And the proof is in the numbers. Free cash flow has more than doubled since 2011 and net income has held steady the past three years.
The J.M. Smucker Company (NYSE:SJM) is not a high growth stock, but it does provide defense and stability for your portfolio. If business ventures like the Life is good deal prove successful, you should continue to expect strong operating margins of around 15%. The J.M. Smucker Company (NYSE:SJM) already has a huge presence all over the country and Canada, so costs should remain low while it attempts to attract a younger, more diverse consumer group.
Spinoffs don’t always work, but so far things are good for Kraft Foods Group Inc (NASDAQ:KRFT) and Mondelez International Inc (NASDAQ:MDLZ). Mondelez International Inc (NASDAQ:MDLZ) now operates Kraft’s former global snacking business.
While the Oreo may be “America’s favorite cookie,” Mondelez is trying to convince the world to share this opinion. The Nabisco brand is just one of nine that record sales of $1 billion or more. Mondelez International Inc (NASDAQ:MDLZ) has been focused on global expansion and its in a good spot because it controls 15% of the chocolate market and 30% of the chewing gum market on a global scale.
Mondelez International Inc (NASDAQ:MDLZ) also has a strong presence in other food categories. For example, it controls 18% of the biscuit industry. And this share is over four times larger than its closest competitors, Kellogg Company (NYSE:K) and Campbell Soup. Holding its own against juggernauts and securing over $2 billion in free cash last year, Mondelez International Inc (NASDAQ:MDLZ) has the brand power and dough to meet its global ambitions.
Master of its Kraft
Kraft Foods Group Inc (NASDAQ:KRFT)’s core grocery, cheese, beverage, and frozen meals segment have nine brands that bring in over $500 million in revenue per year. First quarter earnings blew away Wall Street estimates and Kraft stood by its full year projections. When one of its top North American brands is called Jell-O, it’s time to take a closer look.