The J.M. Smucker Company (SJM), Kraft Foods Group Inc (KRFT), Mondelez International Inc (MDLZ): More than One Iconic Brand

CEO Tony Vernon reported a 16% growth in and this brand now owns nearly a 30% share in the U.S. and Canada. Management believes brand focus and efficient promotion of key areas such as salad dressing are critical to fending off competitors.

Now that Kraft Foods Group Inc (NASDAQ:KRFT) is basically a North American grocery business, its annual revenue of $18 billion will move with the U.S. economy.  It even sports a dividend of almost 4%.  Which is perfect for income investors because its healthy cash flows, now around $2.5 billion appear stable.

Grocery may not be the most profitable investment on the market, but the U.S. and Canada grocery market is massive and expects to grow by at least 3% in the coming years.  Kraft Foods Group Inc (NASDAQ:KRFT) is also responsible for the Planters nuts on your cocktail table and the A-1 steak sauce in your fridge. While its biggest challenge may be keeping up with the evolving health trends of consumers, Kraft Foods Group Inc (NASDAQ:KRFT) is already in 98% of households, in one way or another.

Quiet giants

Among heavy-hitting competitors such as H.J. Heinz Company (NYSE:HNZ) and global behemoth Unilever plc (ADR) (NYSE:UL), it’s promising that Kraft Foods Group Inc (NASDAQ:KRFT) and Mondelez International Inc (NASDAQ:MDLZ) have continued to grow market share. The J.M. Smucker Company (NYSE:SJM) has held its own in the coffee arena while sustaining a 2% dividend and has the cash to keep innovating. Choose your food and beverage companies wisely and it will reward you.  Know the brands and you will know your investments.

The article More than One Iconic Brand originally appeared on and is written by Kyle Vaughan.

Kyle Vaughan has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Kyle is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

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