The Best and Worst Dow Stocks for the Next 12 Months

22. The Procter & Gamble Company (NYSE:PG)

Upside Potential: 11.6%

Market Cap: $389 billion

Number of Hedge Fund Holders: 79

The Procter & Gamble Company (NYSE:PG) is a global consumer goods leader with a vast portfolio of brands, including Tide, Pampers, Gillette, and Head & Shoulders, which are well-known and trusted by millions of households worldwide. It operates in over 180 countries and benefits from strong brand recognition and consumer loyalty.

During the second week of April, JP Morgan analysts reviewed the ratings of their beverage, household & personal care products group companies. For the sector, they highlighted the slowdown in consumption in developed markets, particularly in the US and Western Europe. While the industry is relatively more defensive concerning the effects of tariffs, they believe stocks exposed to China will be adversely affected. In their view, forward guidance and commentary from management will be far more critical than the upcoming quarterly earnings results. Nevertheless, the analyst responsible for The Procter & Gamble Company (NYSE:PG) reiterated his Overweight rating for the company but lowered his price target to $172 from $181.

Around the same time, Morgan Stanley analyst Dara Mohsenian reaffirmed his Buy rating on the shares with a price target of $191. This target is closer to the consensus high of $200 and indicates an upside potential of over 15%.