The 7 Most Memorable Ad Campaigns of All Time

4. Marlboro Man

For 45 years Marlboro resorted to a successful and memorable ad campaign that sold a lifestyle rather than cigarettes. We all had a particular Marlboro Man that defined our generation, but regardless of the specific man we felt drawn to, the effect was the same: men wanted to be that cowboy and women wanted to have him. A campaign that went on for nearly half a century was certainly effective, but also memorable, or rather unforgettable.