TD Cowen is Bullish on The Procter & Gamble Company (PG)

The Procter & Gamble Company (NYSE:PG) is among the 7 Best Beauty Stocks to Buy Right Now.

On January 8, 2026, TheFly reported that Robert Moskow, a TD Cowen analyst, trimmed The Procter & Gamble Company (NYSE:PG)’s price objective from $168 to $150 and retained a buy rating. TD Cowen’s 2026 consumer staples projection included the adjustment. The firm anticipates that large-cap consumer staples will have difficulties in 2026. Volume growth is unlikely to increase significantly from -0.9% in 2025, and pricing is projected to stay muted.

Separately, Texas Attorney General Ken Paxton stated on January 8, 2026, that The Procter & Gamble Company (NYSE:PG) and Crest children’s toothpaste had reached a deal. As per the agreement, P&G will make sure that the appropriate amount of fluoride toothpaste for children is accurately depicted in marketing and packaging. The updated packaging went into effect on January 1, 2026. P&G must continue to comply for a period of five years. The deal comes after the Texas Attorney General’s office previously reached a settlement with Colgate about similar fluoride representation issues.

The Procter & Gamble Company (NYSE:PG) is one of the world’s largest consumer product makers, with annual revenues of roughly $85 billion, according to Morningstar.