On May 29, Stifel maintained its Buy rating on Intuit Inc. (NASDAQ:INTU) stock and kept its $850 price target. In a research note, Stifel’s analysts argued that Intuit’s move to bump up prices for its QuickBooks Accounting and Payroll products supports their stance.
A technical analyst using a cloud-based analytics dashboard for financial services.
The analysts stated that their analysis suggests the pricing adjustments will help Intuit’s Global Business Solutions Group (GBSG) maintain its 15-20% long-term revenue growth target. And, the analysts added, the fact that there are low churn rates from previous price increases supports their position. They also believe that Intuit integrating AI into their products will gain more accounts.
Stifel’s assessment also indicates the price hikes for Desktop products could accelerate user migration to QuickBooks Online Advanced/Intuit Ecosystem Solutions. This move will drive further product attachment and increase Average Revenue Per Customer.
Intuit’s strong financial position supports this pricing move. The company boasts 80.26% gross profit margin and a $210 billion market capitalization. This follows Intuit’s recent impressive Q3 2025 performance, where the company reported 15% overall revenue growth to $7.8 billion and 19% growth in its Global Business Solutions Group to $2.8 billion.
Intuit Inc. is a financial software company that provides solutions for tax preparation, accounting, and personal finance. The company is known for popular brands like TurboTax (for tax filing), QuickBooks (for small business accounting), Credit Karma (for credit monitoring), and Mailchimp (for email marketing). Intuit operates across the United States and in international markets.
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