Sony Corp (ADR) (SNE) To Unveil New Xperia Phone On January 5

Sony Corp (ADR) (NYSE:SNE)’s preparations for the upcoming Consumer Electronics Show in Las Vegas are top gear; a clear indication that the company is slowly moving from Sony Pictures hacking debacle. The company has already released a teaser video for its next Xperia smartphone with full unveiling of the gadget expected to take place on the 5th of January next year, at the CES press event.

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Sony Corp (ADR) (NYSE:SNE)’s new flagship device is poised to run on Android 5 according to the teaser video. The unveiling of the new smartphone comes as a surprise as the company’s current flagship model Xperia Z3 was launched in September. Sony may look to replace Xperia Z3 with an even thinner handset as competition in the space continues to ripen at the back of Apple Inc. (NASDAQ:AAPL)’s iPhone 6 being the talk of the town.

The teasers video shows how Sony Corp (ADR) (NYSE:SNE) placed more emphasis on vibrant and colorful visuals on the new gadget that is to feature a new display technology as well as an improved camera. The Verge Notes that the teaser video provides all the hints about the new smartphone as it features subtle that are easily recognizable with a bit of thought.

Sony provides an insight to gaming capabilities of the new gadget through the use of a shadow fight between a dragon and a Knight. Xperia blog has also spotted the reflection of the new handset, intentionally left in a close-up shot of a human eye. It awaits to be seen if Sony Corp (ADR) (NYSE:SNE)’s new flagship device will be the talk of 2015 especially in eclipsing iPhone 6 in terms of popularity and sales.

Apple Inc. (NASDAQ:AAPL) has remained the undoubted winner of 2014 in terms of new devices with iPhone 6 currently commanding impressive sales in the market.  It awaits to be seen if Sony’s new device will give Apple a run for its money with the launch of the new handset. Samsung has, on the other hand, remained silent on the launch of new devices awaiting to see what might be in the pipeline heading into 2015.

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