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Six Flags Entertainment Corp (SIX), Activision Blizzard, Inc. (ATVI): Entertaining Your Portfolio

What’s the best way to invest in entertainment? I’ve found a couple of interesting choices that are great ways to play the rebound in discretionary spending. As the economy rebounds, employment should pick up, which means spending on entertainment will rise. Outlined below are some entertainment stocks that are sure to entertain your portfolio over the long term.


Six Flags Entertainment Corp (NYSE:SIX)Amusement parks are a way great to entertain yourself and your family. They also happen to be an impressive investment choice. Amusement parks as a sector is a $15 billion industry, and Six Flags Entertainment Corp (NYSE:SIX) is one of the top industry leaders, behind only Cedar Fair.

The company owns and operates a number of theme parks across the U.S. Theme parks should be one of the biggest benefactors of the rebounding economy. As the level of discretionary income grows, thanks to rising employment, so should Six Flags Entertainment Corp (NYSE:SIX)‘ stock.

I also like the company for a number of other reasons, including a “solid moat.” It takes between $300 million and $500 million to open a theme park, including the two years it takes to build it. As well, there are the zoning restrictions and limited real estate. All in all, Six Flags Entertainment Corp (NYSE:SIX) believes its replacement costs for its theme park portfolio is upwards of $6 billion.

Toward the end of last month, Six Flags Entertainment Corp (NYSE:SIX) posted 2Q EPS that showed a decline in both earnings and revenue, as well as missing analysts’ expectations. Earnings per share came in $0.47 per share, down from $0.64 in the same period last year; and below the consensus of $0.53. Even still, the company’s stock only saw a modest 1% pullback.

The other big news of late for the stock was the death of a woman at its amusement park in North Texas. The accident happened on the Texas Giant roller coaster — the tallest steel-hybrid roller coaster in the world. However, the stock saw little-to-no fallout from the accident.

Also, Six Flags Entertainment Corp (NYSE:SIX) trades at only 11 times earnings, compared to chief peer, Cedar Fair, which trades at 41 times. Oh, and did I forget to mention, the stock pays an impressive 4.8% dividend yield.

Video games

The U.S. video-game industry is dominated by the likes of Activision Blizzard, Inc. (NASDAQ:ATVI) and Electronic Arts. What’s more is that this industry generates some $38 billion in revenue, eclipsing the movie-production industry by some $9 billion.

The big news of late for Activision Blizzard, Inc. (NASDAQ:ATVI) is its plan to acquire 429 million shares from majority shareholder Vivendi. Previous news was that Vivendi was pushing for a one-time dividend of around $3 billion dividend — not the case anymore. The big benefit for shareholders is that shares outstanding will be reduced to below 700 million.

Activision Blizzard, Inc. (NASDAQ:ATVI) posted 2Q EPS of $0.17 compared to $0.06 for the same period last year, on the back of a 37% rise in revenue year-over-year. The broader tailwinds for Activision include the upcoming release of the Xbox One and Play Station 4. Activision Blizzard, Inc. (NASDAQ:ATVI) also trades at only 17 times earnings, compared to top comp, Electronic Arts, which has a 75 times P/E.


Movies are another great way to kill some time. The movie-production industry is $29 billion. The industry leader is NBC Universal, which is now fully owned by Comcast. The number-two movie producer is newly spun-off Twenty-First Century Fox Inc (NASDAQ:FOX) . As mentioned, Fox is a solid investment with the best valuation, balance sheet and profitability among the major media companies. Twenty-First Century is trading at a mere 11.6 times earnings compared to the likes of Disney at 19.5 times and Comcast at 18 times.

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