BlackBerry Ltd (BBRY) Rising Hopes and Falling Profits Might Not End With Passport

BlackBerry Ltd (NASDAQ:BBRY) has no chances in stepping on Apple Inc. (NASDAQ:AAPL)’s tail no matter how much it wants it, according to The Economist. The release of Passport created some suppositions that the company might see a comeback, but it is going to take a lot more effort from the phone manufacturer to actually make it happen. It recently reported a $207 million loss in GAAP net income and it expects to break-even cash flows till the end of fiscal 2015.

To make a simple comparison in understanding the rough path that BlackBerry Ltd (NASDAQ:BBRY)’s currently following. It sold 2.1 million smartphones during the last three months, which is just a quarter of what Apple Inc. (NASDAQ:AAPL) sold in just one week-end. John S. Chen has a strong focus on price reduction and resources’ utilization, but these management twinkles cannot provide financial support on their own. BlackBerry Ltd (NASDAQ:BBRY)’s workforce is complete and the company also considers some acquisitions of companies like Secusmart, which specializes in voice and text encryption.

Besides security, a business looking design is all that could give BlackBerry Ltd (NASDAQ:BBRY) a competitive edge with respect to its rival firms. The QWERTY keyboard, square-shaped screen and a long-lasting battery make working on your phone a lot easier, with the cost of having a less pleasant look.

The company is trading at little above $10.2, some 6% less than before the release of its new product. This might be a signal that BlackBerry Ltd (NASDAQ:BBRY) is distancing itself from the craved comeback or the fact that people are beginning to lose faith in the Canadian phone manufacturer. In any case, analysts supposed the latest release was mostly related to ripping higher premiums for the management team. Seemingly, even this will not be easily attained and the company has to work more on its products to adapt them to the like of a larger consumer base.

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