Rising Stars: The 6 Best Silicon Valley Startups

2. Optimizely

Optimizely is a startup that strives to make multivariate testing an easy and powerful tool to use. Multivariate testing can largely be a complex task, as it requires weighting different reactions to a variety of potential testing factors. Optimizely makes this strategy easier by condensing the process and organizing the results for you; in essence the startup optimizes the testing process. The startup has an undisclosed amount of funding, but is continuing to grow rapidly and its upward trajectory is a large factor in its ranking. One common problem with many startups is that they initially sound great and have the potential to succeed and fill a market niche, but once they hit market, they simply do not work as well as intended or fail to find the expected market. Their curve can be similar to that of a steep roller coaster if you will. By having a startup such as Optimizely, which definitively works and can be applied to more and more platforms, growth seems inevitable, making it one of our best startups in all of Silicon Valley.