Cheap Blackberry Smartphones: In the case of Research In Motion Ltd (NASDAQ:BBRY), there is nothing more important than getting back on track. This means competing with industry competitors, such as Apple Inc. (NASDAQ:AAPL), no matter what it takes.
While there has been a lot of talk lately about Apple releasing a more affordable smartphone to the public, many people have overlooked the fact that other companies may be considering the same.
With BlackBerry playing catch up in the smartphone space, currently led by Apple and Samsung, the once dominant company is looking for ways to gain ground.
It appears that one such strategy will be to release new smartphones throughout the world, including those that may be more affordable than its current lineup.
In a recent interview with the Canadian Press, CEO Throsten Heins talks about this possibility in greater detail. He said, “In order to stay relevant, we have to build a portfolio. We will bring it out at the moment when we can expect the biggest market attention for these products.”
As you can see, Heins realizes the importance of timing when it comes to releasing new products. This includes a plan that is going to provide devices in three tiers including “smartphones for high end users, as well as variations that sell at mid- and “entry-level” prices.”
According to information made available in the same interview, the Research In Motion Ltd (NASDAQ:BBRY) plans on using its new BlackBerry 10 operating system on all new smartphones. After all, this is what the company is hanging its hat on moving forward.
Before people in developed markets, such as the United States and Canada, get too excited, it is important to note that these more affordable devices will likely be released only in emerging markets such as India and Indonesia.
Heins added the following regarding potential sales based around the low-priced segment:
“We want to give them a good BlackBerry experience. So this is where probably another BlackBerry 7 product in that range makes a lot of sense. We’re not excluding those markets from BlackBerry 10 because of us wanting to sell BlackBerry 7. You will see both in coexistence for awhile in those markets.”
Despite its struggles over the past couple of years, things are looking up for BlackBerry. Earlier this morning, we touched on what analysts think of the company at the present time.
What do you think about Research In Motion Ltd (NASDAQ:BBRY) offering lower priced smartphones in the future? Share your thoughts below.
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DISCLOSURE: I have no positions in any stock mentioned.
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