BlackBerry In Indian Market: Although Research In Motion Ltd (NASDAQ:BBRY) is doing its best to carve its own path, sometimes it appears that the company is doing nothing more than following the leaders.
Of course, this is not always a bad thing when it comes to the smartphone market. With Research In Motion Ltd struggling to grab market share as of late, maybe it needs to take a few notes from the top dogs in the industry.
This leads to one very important question: what can Research In Motion Ltd (NASDAQ:BBRY) learn from the competition? While there is no right or wrong answer, one thing the once dominant smart phone company is doing is focusing on other markets, such as India.
Earlier today, according to the Wall Street Journal, BlackBerry “introduced a cheaper entry-level subscription plan in India for its communications services in a bid to increase its share in a price-sensitive and hyper-competitive smartphone market.”
This comes at just the right time, as Apple Inc. (NASDAQ:AAPL) and Samsung have done the same. These two companies are out in the lead in the smartphone market, and are doing their best to appeal to consumers in India. For this reason, it only makes sense for BlackBerry to do the same. After all, if it wants to compete with the cream of the crop it needs to be available in the same places and at a similar price point.
Pricing is more important in India than most markets, being that consumers in the country don’t spend nearly as much on technology as those in the United States, Europe, and other developed regions.
With the demand for smartphones in India on the rise, now is the time for Research In Motion Ltd (NASDAQ:BBRY) to move forward with its aggressive pricing plan. Along with this, the company is finally gaining so momentum thanks to promising early sales numbers of its new Q10 device in the UK.
Due to increased competition from Apple Inc. (NASDAQ:AAPL) and Samsung, BlackBerry has been struggling to hold its ground in India. Making the landscape even more challenging is the fact that both these tech giants are offering “trade-in offers” and lower prices than usual.
It is true that Research In Motion Ltd (NASDAQ:BBRY) is following the leader in India, but this is a move the company has to make if it has any plans of regaining market share in a country that is looking for smartphone options.
On the next page, you can learn more about BlackBerry’s newest device: