Apple Vs Samsung: Apple Inc. (NASDAQ:AAPL) does not make it a habit to compete on price alone. While the company is not opposed to price cuts on some products and offering deals on others, it is safe to say that it is never going to sit at the bottom of the market as far as cost is concerned.
However, Apple Inc. (NASDAQ:AAPL) is finding itself in the middle of a price war with Samsung in India. While the two companies are slugging it out for supremacy across the globe, things in this country are just beginning to pick up.
We have talked about both company’s offering discounts as a means of attracting a growing number of customers.
If you want to learn more about this, check out this article:
Here is a brief excerpt, showing what Apple Inc. is trying to do:
“In an attempt to drum up loyalty for the Apple Inc. (NASDAQ:AAPL) brand, Cupertino has been announcing a buy-back program for its older iDevices, giving current Apple customers cash back for their older iDevices and that cash could be applied toward the purchase of a newer iDevice. Apple has started that program in India in recent weeks as that country has grown exponentially in the company’s favor in the past year – as we reported earlier, Apple profits are projected to triple in India over the same period a year ago while revenues are expected to be up 250 percent to nearly $1 billion in that country alone.”
At the time, Apple Inc. had a great idea. However, Samsung was not to be outdone. Instead, earlier this month the company’s biggest rival said it would offer a 15 percent discount to consumers who purchase one of its smartphones or Galaxy tablet.
In other words, Apple Inc. (NASDAQ:AAPL) was first to the party and Samsung is looking to outdo them.
According to an article by the Wall Street Journal, “one of the major deterrents to Apple in India has been the high price of its products.”
It is safe to say that Apple is aware of this, and that is why the company is offering a discount program for potential buyers.
According to the same WSJ article, based on a Canalys estimate, revenue for Apple Inc. (NASDAQ:AAPL) in India between October 2012 and September 2013 could reach $1 billion.
Do you think Apple Inc. is on the right track in India? Or will the company eventually lose out to Samsung? Share your thoughts in the comment section below.
Check back here for more updates on Apple Vs Samsung.
DISCLOSURE: I have no positions in any stock mentioned.
For more news stories, visit these pages: