BlackBerry 10 OS: Earlier this week, we brought you this story: Research In Motion Ltd (BBRY) CEO on Apple Inc. (AAPL) iPhone. While it appears that Research In Motion Ltd (NASDAQ:BBRY) is pulling out all the stops in an attempt for its BlackBerry 10 operating system to gain traction, many don’t believe that this will happen anytime in the near future.
Well known research firm Gartner recently published a report entitled BlackBerry’s BB10 Creates Mobile Adoption Decisions for the Enterprise. While the report is well worth reading in its entirety, there are some details that are much more interesting than others.
Here is the most important quote:
“Although BB10 presents a modernized new platform based on touch technology, market conditions will make it extremely difficult for BlackBerry to rise above iOS, Android and Windows Phone 8 platforms. In fact, Gartner predicts that through 2016, BlackBerry will achieve less than 5 percent worldwide smartphone market share.”
As you can see, Gartner does not feel that the Research In Motion Ltd (NASDAQ:BBRY) BlackBerry 10 has much hope over the next three years. If the operating system fails to garner more than five percent worldwide smartphone market share over this time period, it is safe to say that the once dominant company is going to be quite disappointed. After all, they have put a lot of time, effort, money, and hope into its new mobile operating system.
What is the hold up? Why are so many relying on other operating systems when BlackBerry has something new and fresh? Here is more from the Gartner research piece:
“The question is whether the new platform is sufficient to motivate the buyer to choose BlackBerry over the platforms they know. It comes down to how effective BlackBerry’s marketing will be, and how much money they can spend to excite the user in favor of a BB10 device.”
Only time will tell if the Research In Motion Ltd (NASDAQ:BBRY) BlackBerry 10 operating system has what it takes to make up ground on its competitors. While 2016 is a far way off, we are likely to have more answers by the end of 2013.
What are your thoughts on the Research In Motion Ltd (NASDAQ:BBRY) BlackBerry 10 operating system? Share your opinion in the comment section below.
Check back here for more updates on BlackBerry 10 OS.
DISCLOSURE: I have no positions in any stock mentioned.
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