Blackberry Vs iPhone: Research In Motion Ltd (NASDAQ:BBRY) CEO Thorsten Heins is excited about the future of BlackBerry, despite the fact that the company has faced a rough patch recently. Along with this, Heins believes that Apple Inc. (NASDAQ:AAPL) has fallen behind the times.
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In a recent interview with the Australian Financial Review, Heins did not hold back when discussing the future of his company including its potential to make big waves despite competition from the likes of Apple Inc.
Before we get into any direct quotes from Heins, here is a brief excerpt from the Australian Financial Review piece:
“He said BlackBerry was making early strides in encouraging users to switch from other mobile platforms to its own, that a follow up to its commercially unsuccessful PlayBook tablet was a long way off and that developers of big name apps like Instagram and Netflix were being won over by the reaction to its new BlackBerry 10 (BB10) operating system.”
While there is no way of saying for sure how many people are switching to the new Research In Motion Ltd (NASDAQ:BBRY) BlackBerry 10 operating system, if you believe what Heins has to say there are people out there who are willing to give it a try.
Now, let’s take a closer look at what Heins had to say about Apple Inc. (NASDAQ:AAPL).
“Apple did a fantastic job in bringing touch devices to market … They did a fantastic job with the user interface, they are a design icon. There is a reason why they were so successful, and we actually have to admit this and respect that.”
As you can see, Heins is not hiding the fact that Apple has been top dog in the industry for quite some time. Not only is he not hiding it, he is actually embracing all that the Cupertino-based company has done in the past.
But then he comes with this:
“History repeats itself again I guess … the rate of innovation is so high in our industry that if you don’t innovate at that speed you can be replaced pretty quickly. The user interface on the iPhone, with all due respect for what this invention was all about is now five years old.”
It is interesting to see how Heins perceives the Apple Inc. (NASDAQ:AAPL) interface, calling it “old.”
Do you feel that Research In Motion Ltd (BBRY) will be able to close the gap on Apple in the near future? Share your thoughts in the comment section below.
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DISCLOSURE: I have no positions in any stock mentioned.
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