Philip Morris International (PM) Expands Ducati Partnership to Spotlight ZYN Brand

With an annual dividend yield of 3.58%, Philip Morris International Inc. (NYSE:PM) is included among the 10 Best High-Yield Dividend Growth Stocks to Buy Right Now.

Philip Morris International (PM) Expands Ducati Partnership to Spotlight ZYN Brand

On April 23, Philip Morris International Inc. (NYSE:PM) announced it is expanding its partnership with Ducati Corse for the 2026 season and beyond. This next phase adds something new. The ZYN brand of nicotine pouches, described as the number one nicotine pouch brand globally, will appear on Ducati Corse MotoGP liveries at select races.

The company drew a link between Ducati’s focus on performance and ZYN’s positioning. It said the product reflects its push for innovation, with an emphasis on quality and design. The partnership is also meant to help ZYN reach adult consumers in a setting they already connect with, in a way that feels natural to the sport.

The relationship between Philip Morris and Ducati Corse goes back to 2003, when Ducati entered MotoGP. That was the starting point, and since then, the collaboration has continued, changing as both sides have evolved over time. Now, Philip Morris is working toward its goal of moving beyond cigarettes, while Ducati remains focused on high-performance racing. This next stage of the partnership reflects that shift, with a focus on innovation and shared progress.

Philip Morris International Inc. (NYSE:PM) operates as a global tobacco company. Its products include cigarettes and smoke-free alternatives. Its smoke-free business also covers wellness and healthcare products, along with consumer accessories such as lighters and matches.

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