Facebook Inc (NASDAQ:FB) is bent on weaving location check in our lives to an extent that we forget that we once had a thing called privacy. This time around the social media platform is playing on its subscribers’ need to let their friends and family know that they are doing just fine after a natural disaster in their area. In an article by Richard Lawler on engadget, the background of this new Safety Check tool was unveiled.
As we all have default locations, such as home town or current city on Facebook Inc (NASDAQ:FB)’s social media platform, the company decided to use them apparently for our sake. In case of any type of natural disaster in that area, your facebook page will now prompt you to notify if you are ok. If so, the message appears as a notification on your friends’ profile.
It’s clearly not a life saving tool of sorts, but it’s certainly about allowing Facebook Inc (NASDAQ:FB) through another door as far as user privacy is concerned. I wonder what will be the next step with this feature? Is Facebook going to make it compulsory for its users to update their locations next? That will be something along the lines of its actions a few weeks ago. Facebook Inc (NASDAQ:FB) made it mandatory for its U.S. users to have the same name on their profiles as their driving licenses.
Facebook wants to be an all important facet of their subscribers’ lives. The more time we spend on the social media platform, the more dependant we become on it, and the more data Facebook Inc (NASDAQ:FB) will have on us. We all know where that data is going to end up in. In the hands of advertisement agencies so that they can target the right audiences for their products. We are Facebook Inc (NASDAQ:FB)’s products after all.
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