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Microsoft Corporation (MSFT)’s Suspicions Around Number 9 Smell of Cowardice

Microsoft Corporation (NASDAQ:MSFT)‘s decision to jump numbers when naming its new operating system might be owing to superstitions associated with 9/11, because it certainly is not based on the product being two versions ahead of the last one. In an article on Bloomberg Businessweek, Ashlee Vance shed some light on some of the features of the new operating system called Windows 10.

Microsoft Corporation (NASDAQ:MSFT)

No, Microsoft Corporation (NASDAQ:MSFT) knows how to count and yes, the last version was called Windows 8. Satya Nadella, Microsoft’s CEO could be a man who likes to hold on to some superstitions. After all, since 2001 the number 9 is beginning to be associated with change of regimes and I doubt that Microsoft would want to change its regime in the technology industry. Microsoft Corporation (NASDAQ:MSFT), however had a different take on this matter according to Vance, as they thought that the new operating system was way ahead of the last one and thus needed a special place in the sequence and number 9 just didn’t cut it.

The superstitious story makes a lot more sense than Microsoft Corporation (NASDAQ:MSFT)’s interpretation. The company was literally afraid to go a step further from their last product and decided to take a step back as hinted by Vance. This aspect of cowardice glares at you right at the very start, and by that I mean the Windows 10 ‘Start’ button. Clicking the button will take you to a Windows 7 type start menu except that now you can see a few tiles glued at the right side of the menu, which is reminiscent of the Windows 8 interface, according to Vance.

Instead of manning up and working on bold innovations, Vance pointed out that Microsoft Corporation (NASDAQ:MSFT) seems to be caving in to the competitive pressure it may be facing from other tech giants like Google Inc (NASDAQ:GOOG) and Apple Inc. (NASDAQ:AAPL). The $381 billion market cap tech firm may be forcing itself lose a race that just started.

Disclosure: none

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