Microsoft Corporation (NASDAQ:MSFT) is planning a change to the rules of its game. The tech giant intends on taking a more personal, predictive, and helpful attitude towards its clients. This news was brought by The Economic Times, from Satya Nadella’s hometown Hyderabad, where Microsoft Corporation (NASDAQ:MSFT)’s CEO addressed the company’s Indian Development Center to focus on bringing more user friendly products for their clients.
This change is supposed to champion the transition from automated business processes to intelligent business processes. There have been given little details as to what exactly this shift should bring, but that’s enough to grasp the fact that Microsoft Corporation (NASDAQ:MSFT)’s changing and it could be towards the best of it.
The report further mentions the company’s intentions to invest in areas of data and applied science, software engineering, training, learning and experimentation. These come apart from the obvious trend to facilitate development of new technology and embodiment of novel ideas. Probably, Microsoft Corporation (NASDAQ:MSFT) prepares for taking a more mobile attitude for its business. The investments mentioned would provide all the necessary labor force to handle manipulation of consumer preferences, targeted advertisements and simple-handled software. It can be inferred that the tech titan intends to compete with Apple Inc. (NASDAQ:AAPL) anew, but this time the latter has an enormous competitive advantage in the mobile devices’ industry compared to its previous status in personal computers.
The news comes on top of a recent announcement that Microsoft Corporation (NASDAQ:MSFT) plans to re-brand itself through a new name that will first be seen with the upcoming new release of the company’s Windows Operating System that will succeed the notorious Windows 8. There’s also the infamous Windows Mobile that wasn’t the most happening operating system to have on your phone. So, the company’s success can be better described from a technical standpoint since it developed numerous utilities that allowed it to practically monopolize the personal computer industry. It’s intriguing to see how this focus on appearance and user experience will evolve.
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